Watching a commercial on television announcing the launch of a new product like the introduction of a new gaming console or a new soft drink introduced by a branded company creates a need in the minds of the viewers to try the product. How is this want or need created? The answer is simple, by an effective launch of the product or brand.
Launch of any product need not be only in the form of advertisements. They can be introduced to the commercial world through small or big launch parties or conferences or press meets.
In today’s competitive world such launches are extremely important for the promotion of the product launched and also a very important marketing strategy. A product launch is an historic occasion for a brand where its product makes a debut into the market after months of hard work by the staff involved.